McDonald’s CEO Chris Kempczinski tells his team that if a microscope is required to see the impact of marketing on P&L, than it’s not big enough. The executive knows the burger giant  is very much… McDonald's Boosts Sales by Flexing Marketing Muscles

While stationed at Marine Corps Base Camp Pendleton in California following 9/11, Talisin Burton quickly realized he wouldn’t be able to get his Dunkin’ fix. The Massachusetts-based donut concept only began expanding in the Golden State… Dunkin' Owner to Kickstart Jimmy John's Footprint in San Diego

The price and value conversation remains a relative one for Chipotle, CEO Brian Niccol said. In the third quarter, announced Tuesday afternoon, the fast casual’s same-store sales rose 7.6 percent, year-over-year, as total revenue bumped… Chipotle’s Value Holds Strong Amid Inflation, CEO Says

Matt Merrill, director of franchise operations for 1000 Degrees Pizza, had in the back of his mind what he wanted the future of his fast casual to be. He imagined scale beyond the 21 restaurants… After Being Bought, 1000 Degrees Wants More Rounds of M&A

The magnitude of food waste in the U.S. is alarming, particularly in restaurants. The foodservice industry accounted for 10.8 million tons of food waste in 2019, contributing to the roughly $164 billion in surplus food… Mobile Tech Could Solve the Food Waste Problem for Restaurants

As food and labor costs are increasing and consumers are reducing their spending, restaurant operators are facing the dilemma of either increasing their prices to maintain profitability or trying to “tough it out” so as… Is it Time for Dynamic Pricing in the Restaurant Industry?

As difficult as it might be to picture, less than five years ago, the concepts in Inspire Brands’ portfolio were operating as five separate and distinct companies. It’s now the U.S.’ second-largest restaurant conglomerate (behind… Inspire Brands' Collective Strength Fuels a Restaurant Empire

Trends have accelerated over the last few years. Customers want meals prepared fast and served in a convenient fashion. Off-premises, drive-thru, delivery, and mobile are spiking, and traditional sit-down dining, at least in quick service,… Do Restaurants Need Cashiers Anymore?

In today’s world of the internet and social media, content is produced at an overwhelming rate. In a single day, there are 4.75 million items shared by Facebook users each day, 95 million photos and… How Restaurants Can 'Hack' Social Media Algorithms

When Wan Kim bought Smoothie King from founders Steve and Cindy Kuhnau in 2012, there were 600 units operating in 32 states, the Caymans, and South Korea. Now, the brand just opened its 1,400th location… Inside Smoothie King’s Transformation to a Healthy Lifestyle Brand