Slim Chickens announced a significant milestone in its international expansion with the opening of its first location in Berlin. Partnering with Foodelity Group it has signed a 20-location development plan in Germany.

Spearheading Slims into Germany, Foodelity Group is a sub-franchisee of Boparan Restaurant Group which currently operates 51 stores across the UK and Turkey, with its latest opening in Bromley. The established multi-unit operator has several international franchises under its portfolio and plans to continue its UK expansion with Slim Chickens by opening one new restaurant every month for the remainder of the year. Foodelity Group, already has the first five sites in legal processes, with a plan to have all five locations open within the first twelve months.

“We are really pleased to be working with Foodelity Group,” says Satnam Leihal, CEO of BRG. “Over the past several months, we have developed a deep partnership, and we look forward to supporting the growth of the Slim Chickens brand across Germany.”

The better-chicken brand has opened more than 265 locations across the United States, Turkey, and the United Kingdom. With more than 1,200 locations in development, the brand’s momentum shows no signs of slowing down.

“I’m excited to be bringing fresh, delicious chicken to Berlin and beyond,” says Max Beautler, CEO of the Foodelity Group. “I have been thoroughly impressed with the food quality, standards, and service that Slim Chickens UK delivers day in and day out. It’s a brand I love, and our team has been training in the UK for months to ensure that we can offer chicken lovers in Berlin the same fresh, delicious experience. We look forward to opening our first site soon.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings, and unique side items. Fans also resonate with the Southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

“We have developed a great partnership with Boparan Restaurant Group collaborating with our knowledge, capabilities, and support that now enables Slim Chickens to initiate a relationship with Foodelity,” said Sam Rothschild, COO of Slim Chickens. “We are thrilled to introduce Slims quality food and hospitality that will drive Slim Chickens as an exceptional fast-casual chicken brand across Germany and beyond.”

Slim Chickens has experienced a 70% restaurant growth over the last three years, equaling over 265 opened locations today. The brand has reached an impressive $3,864,513. Over the last five years, Slim Chickens has experienced substantial development growth, with over 1,200 signed agreements in the pipeline. Slim Chickens is targeting several markets including Illinois, Ohio, Pennsylvania, Virginia, New York, Massachusetts, and Canada as well as overseas in Europe, the GCC, Asia, and beyond.” 

“Boparan Restaurant Group has been an ideal operator for Slims’ as we expand our footprint in new global markets,” says Jackie Lobdell, Vice President of Franchise Development at Slim Chickens. “Now with Foodelity we are thrilled to be able to extend an exceptional better-chicken brand and our beloved Southern Hospitality into Germany. We are looking forward to seeing the success of our partnership and their passion for quality food, service, and standards shared in their community. As we continue to grow our footprint internationally, we are pleased to work with established and reputable multi-unit restaurant groups like them and establish Slims as a familiar name across the globe.” 

The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced, and passionate multi-unit groups looking to add a dynamic segment to their portfolio. Emerging Concepts, Fast Casual, Franchising, News